Peeter Verlegh

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Edith G. SmitUniversity of AmsterdamDirección de correo verificada de uva.nl
A SmidtsProfessor of Marketing Research, RSM Erasmus UniversityDirección de correo verificada de rsm.nl
Jan-Benedict E.M. SteenkampMassey Distinguished Professor, University of North Carolina atDirección de correo verificada de unc.edu
Mirjam TukAssociate professor of Marketing, RSM Erasmus UniversityDirección de correo verificada de rsm.nl
Marieke FransenRadboud UniversityDirección de correo verificada de ru.nl
Daniel WigboldusProfessor of Social Psychology, Radboud University NijmegenDirección de correo verificada de psych.ru.nl
Rick SchiffersteinAssociate Professor TU DelftDirección de correo verificada de tudelft.nl
Jiska EelenAssociate professor marketing, Vrije Universiteit AmsterdamDirección de correo verificada de vu.nl
Francesca SotgiuVrije Universiteit Amsterdam, School of Business and EconomicsDirección de correo verificada de vu.nl
Anne-Madeleine KranzbühlerBrand University of Applied SciencesDirección de correo verificada de brand-university.de
Mirella KleijnenVrije Universiteit AmsterdamDirección de correo verificada de vu.nl
Stefan F. BernritterAssociate Professor of Marketing, King's Business School, King's College LondonDirección de correo verificada de kcl.ac.uk
P.C. VerhoefProfessor of MarketingDirección de correo verificada de rug.nl
Tim SmitsFull professor in persuasion and marketing communication; Media, Influence & Persuasion Lab;KULeuvenDirección de correo verificada de kuleuven.be
Fred LangerakProfessor of Product Development and Management, Eindhoven University of TechnologyDirección de correo verificada de tue.nl
Kristine DE VALCKProfessor of Marketing, HEC ParisDirección de correo verificada de hec.fr
Iris van OoijenAssistant ProfessorDirección de correo verificada de bsi.ru.nl
C.T. Rodriguez HidalgoUniversidad Adolfo IbañezDirección de correo verificada de uai.cl
Dina MayzlinUSC Marshall School of BusinessDirección de correo verificada de marshall.usc.edu
Lawrence FeickProfessor of Business Administration, University of PittsburghDirección de correo verificada de pitt.edu

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Peeter Verlegh

Otros nombresp.w.j. verlegh, P. Verlegh

Professor of Marketing, Vrije Universiteit (VU) Amsterdam

Dirección de correo verificada de vu.nl

marketing advertising branding word of mouth consumer behavior


Título Ordenar por citas Ordenar por año Ordenar por título	Citado por Citado por	Año
A review and meta-analysis of country-of-origin research PWJ Verlegh, JBEM Steenkamp Journal of economic psychology 20 (5), 521-546, 1999	2627	1999
The firm's management of social interactions D Godes, D Mayzlin, Y Chen, S Das, C Dellarocas, B Pfeiffer, B Libai, ... Marketing letters 16, 415-428, 2005	994	2005
Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives PWJ Verlegh Journal of International Business Studies 38, 361-373, 2007	539	2007
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them ML Fransen, PWJ Verlegh, A Kirmani, EG Smit International journal of advertising 34 (1), 6-16, 2015	426	2015
Country-of-origin effects in consumer processing of advertising claims PWJ Verlegh, JBEM Steenkamp, MTG Meulenberg international Journal of Research in Marketing 22 (2), 127-139, 2005	426	2005
Consumer effects of front-of-package nutrition labeling: An interdisciplinary meta-analysis I Ikonen, F Sotgiu, A Aydinli, PWJ Verlegh Journal of the academy of marketing science 48, 360-383, 2020	417	2020
The role of congruency and pleasantness in odor-induced taste enhancement HNJ Schifferstein, PWJ Verlegh Acta psychologica 94 (1), 87-105, 1996	335	1996
Can disclosures lead consumers to resist covert persuasion? The important roles of disclosure timing and type of response MC Campbell, GS Mohr, PWJ Verlegh Journal of Consumer Psychology 23 (4), 483-495, 2013	334	2013
Global vs local brands: how home country bias and price differences impact brand evaluations W Winit, G Gregory, M Cleveland, P Verlegh International Marketing Review 31 (2), 102-128, 2014	289	2014
A consumer-based taxonomy of digital customer engagement practices AW Eigenraam, J Eelen, A Van Lin, PWJ Verlegh Journal of Interactive Marketing 44 (1), 102-121, 2018	252	2018
The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand J Eelen, P Özturan, PWJ Verlegh International journal of research in marketing 34 (4), 872-891, 2017	248	2017
Strategies and motives for resistance to persuasion: An integrative framework ML Fransen, EG Smit, PWJ Verlegh Frontiers in psychology 6, 1201, 2015	245	2015
Why nonprofits are easier to endorse on social media: The roles of warmth and brand symbolism SF Bernritter, PWJ Verlegh, EG Smit Journal of Interactive Marketing 33 (1), 27-42, 2016	230	2016
Language abstraction in word of mouth GAC Schellekens, PWJ Verlegh, A Smidts Journal of Consumer Research 37 (2), 207-223, 2010	225	2010
Receiver responses to rewarded referrals: the motive inferences framework PWJ Verlegh, G Ryu, MA Tuk, L Feick Journal of the Academy of Marketing Science 41, 669-682, 2013	221	2013
Country-of-Origin Effects: on Consumer Product Evaluations PWJ Verlegh PQDT-Global, 2001	189	2001
Measuring and managing the essence of a brand personality J Van Rekom, G Jacobs, PWJ Verlegh Marketing letters 17, 181-192, 2006	188	2006
Range and number-of-levels effects in derived and stated measures of attribute importance PWJ Verlegh, HNJ Schifferstein, DR Wittink Marketing Letters 13, 41-52, 2002	182	2002
The consumption of convenience foods: reference groups and eating situations PWJ Verlegh, MJJM Candel Food Quality and Preference 10 (6), 457-464, 1999	166	1999
Sales and sincerity: The role of relational framing in word-of-mouth marketing MA Tuk, PWJ Verlegh, A Smidts, DHJ Wigboldus Journal of Consumer Psychology 19 (1), 38-47, 2009	165	2009

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