| Identification of effective opinion leaders in the diffusion of technological innovation: A social network approach Y Cho, J Hwang, D Lee Technological Forecasting and Social Change 79 (1), 97-106, 2012 | 362 | 2012 |
| The impact of ICT investment and energy price on industrial electricity demand: Dynamic growth model approach Y Cho, J Lee, TY Kim Energy Policy 35 (9), 4730-4738, 2007 | 217 | 2007 |
| Forecasting future demand for large-screen television sets using conjoint analysis with diffusion model J Lee, Y Cho, JD Lee, CY Lee Technological Forecasting and Social Change 73 (4), 362-376, 2006 | 132 | 2006 |
| The diffusion of mobile telecommunications services in Korea M Lee, Y Cho Applied Economics Letters 14 (7), 477-481, 2007 | 96 | 2007 |
| A study on the relationship between technology diffusion and new product diffusion M Lee, K Kim, Y Cho Technological Forecasting and Social Change 77 (5), 796-802, 2010 | 76 | 2010 |
| National-scale electricity peak load forecasting: Traditional, machine learning, or hybrid model? J Lee, Y Cho Energy 239, 122366, 2022 | 74 | 2022 |
| Investigation of factors affecting the diffusion of mobile telephone services: An empirical analysis for Vietnam J Hwang, Y Cho, NV Long Telecommunications Policy 33 (9), 534-543, 2009 | 72 | 2009 |
| Is the environment‐friendly factor attractive to customers when purchasing electric vehicles? Evidence from South Korea Y Beak, K Kim, K Maeng, Y Cho Business Strategy and the Environment 29 (3), 996-1006, 2020 | 61 | 2020 |
| The impact of customer awareness of manufacturer name disclosure on retail brand attitudes and loyalty in Korea YS Cho, HS Rha, S Burt Journal of Retailing and Consumer Services 22, 128-137, 2015 | 59 | 2015 |
| Demand forecasting of diesel passenger car considering consumer preference and government regulation in South Korea J Lee, Y Cho Transportation Research Part A: Policy and Practice 43 (4), 420-429, 2009 | 57 | 2009 |
| Estimation of the inconvenience cost of a rolling blackout in the residential sector: The case of South Korea K Kim, H Nam, Y Cho Energy Policy 76, 76-86, 2015 | 48 | 2015 |
| Estimation of power outage costs in the industrial sector of South Korea K Kim, Y Cho Energy Policy 101, 236-245, 2017 | 42 | 2017 |
| Public willingness to pay for hydrogen stations expansion policy in Korea: Results of a contingent valuation survey HJ Yang, Y Cho, SH Yoo International Journal of Hydrogen Energy 42 (16), 10739-10746, 2017 | 35 | 2017 |
| How a convergence product affects related markets: The case of the mobile phone M Lee, J Lee, Y Cho ETRI journal 31 (2), 215-224, 2009 | 28 | 2009 |
| A study on three dimensional assessment of the aging condition of polymeric medium voltage cables applying very low frequency (VLF) tan δ diagnostic D Kim, Y Cho, S Kim IEEE Transactions on Dielectrics and Electrical Insulation 21 (3), 940-947, 2014 | 27 | 2014 |
| Who will want to use shared autonomous vehicle service and how much? A consumer experiment in South Korea K Maeng, Y Cho Travel Behaviour and Society 26, 9-17, 2022 | 26 | 2022 |
| A forecast simulation analysis of the next‐generation DVD market based on consumer preference data J Lee, JY Choi, Y Cho International Journal of Consumer Studies 35 (4), 448-457, 2011 | 22 | 2011 |
| Estimation of the usage fee for peer-to-peer electricity trading platform: The case of South Korea J Lee, Y Cho Energy Policy 136, 111050, 2020 | 20 | 2020 |
| Analysis of user characteristics regarding social network services in South Korea using the multivariate probit model Y Koo, S Lim, K Kim, Y Cho Technological Forecasting and Social Change 88, 232-240, 2014 | 20 | 2014 |
| Consumers’ attitudes toward information security threats against connected and autonomous vehicles K Maeng, W Kim, Y Cho Telematics and Informatics 63, 101646, 2021 | 18 | 2021 |
