| Perceived value, trust and purchase intention of organic food: a study with Brazilian consumers EAM Watanabe, S Alfinito, ICG Curvelo, KM Hamza British Food Journal 122 (4), 1070-1184, 2020 | 245 | 2020 |
| Purchase intention of organic food under the influence of attributes, consumer trust and perceived value ICG Curvelo, EAM Watanabe, S Alfinito Revista de Gestão 26 (3), 198-211, 2019 | 194 | 2019 |
| The impact of culture, evaluation of store image and satisfaction on purchase intention at supermarkets EAM Watanabe, CV Torres, S Alfinito Revista de Gestão 26 (3), 256-273, 2019 | 73 | 2019 |
| Customer relationship management scale for the B2C market: A cross-cultural comparison G Demo, EADM Watanabe, DCV Chauvet, K Rozzett RAM. Revista de Administração Mackenzie 18, 42-69, 2017 | 56 | 2017 |
| Store image attributes and customer satisfaction in supermarkets in Campo Grande-MS EA de Morais Watanabe, D de Oliveira Lima-Filho, CV Torres Revista Brasileira de Marketing 12 (4), 85-107, 2013 | 26 | 2013 |
| Consciência saudável e confiança do consumidor: um estudo sobre a aplicação da teoria do comportamento planejado na compra de alimentos orgânicos TVC Branco, EA de Morais Watanabe, S Alfinito Revista de Gestão Social e Ambiental 13 (1), 2-20, 2019 | 25 | 2019 |
| The multilevel effect of marketing activities on sales, revenue and profitability in a micro-enterprise RB Porto, RR Costa, EAM Watanabe Revista Brasileira de Gestão de Negócios 19 (65), 432-452, 2017 | 24 | 2017 |
| Certification label and fresh organic produce category in an emerging country: an experimental study on consumer trust and purchase intention EAM Watanabe, S Alfinito, LL Barbirato British Food Journal 123 (6), 2258-2271, 2021 | 23 | 2021 |
| Cooperação entre grupos de pesquisa em estratégia no Brasil EA Watanabe, A Oliveira Gomes, VE Hoffmann Revista Ibero Americana de Estratégia 12 (1), 2013 | 22 | 2013 |
| Electronic word-of-mouth advertising versus brand strength: Effects on consumers’ purchasing decision R Porto, EAM Watanabe, MMA Barrozo, EX Souza Júnior International Journal of, Electronic Word-of-Mouth Advertising Versus Brand …, 2022 | 19 | 2022 |
| Credibility, audacity and joy: Brand personalities that connect users to social media G Demo, TL Silva, E Watanabe, FBC Scussel BAR-Brazilian Administration Review 15, e180088, 2019 | 19 | 2019 |
| Food waste: an exploratory investigation of causes, practices and consequences perceived by Brazilian supermarkets and restaurants EAM Watanabe, CR Nascimento, MGMT Freitas, MM Viana British Food Journal 124 (3), 1022-1045, 2022 | 14 | 2022 |
| The role of logistics in food waste reduction in wholesalers and small retailers of fruits and vegetables: A multiple case study P Guarnieri, RCC de Aguiar, KM Thomé, EAM Watanabe Logistics 5 (4), 77, 2021 | 12 | 2021 |
| The Magical World of Disney: building relationships with clients from the brand personality G Nobre, G Demo, F Scussel, E Watanabe Tourism & Management Studies 16 (1), 39-49, 2020 | 10 | 2020 |
| Efeito multinível das atividades de marketing nas vendas, receita e lucratividade em microempresa RB Porto, RR Costa, EAM Watanabe Revista brasileira de gestão de negócios 19, 432-452, 2017 | 10 | 2017 |
| Nível de desenvolvimento e tecnologia de distribuição de alimentos em países selecionados LDS Oliveira, DO Lima-Filho, EAM Watanabe Revista de Economia e Sociologia Rural 51, 09-24, 2013 | 9 | 2013 |
| Public policies for food security in countries with diferents income levels LDS Oliveira, EAM Watanabe, DL Lima-Filho, RL Sproesser International Public Management Review 11 (3), 122-141, 2010 | 9 | 2010 |
| O Doce Sabor da Influência da Personalidade de Marca no Relacionamento com Clientes no Mercado de Chocolates L Moreno, G Demo, E Watanabe ReMark-Revista Brasileira de Marketing 19 (1), 01-28, 2020 | 8 | 2020 |
| Avaliação de políticas públicas de segurança alimentar em países com diferentes níveis de desenvolvimento LDS de Oliveira, EA de Morais Watanabe, D de Oliveira Lima-Filho, ... Agroalimentaria 16 (31), 15-29, 2010 | 8 | 2010 |
| Impacto das informações nutricionais no comportamento do consumidor de restaurantes DO Lima-Filho, EAM Watanabe, LDS de Oliveira, FQP de Oliveira e Silva Organizações Rurais e Agroindustriais/Rural and Agro-Industrial …, 2014 | 7 | 2014 |
