| Social marketing, sustainable tourism, and small/medium size tourism enterprises: Challenges and opportunities for changing guest behaviour DS Borden, T Coles, G Shaw Marketing for Sustainable Tourism, 35-52, 2019 | 76 | 2019 |
| Business models among SMTEs: Identifying attitudes to environmental costs and their implications for sustainable tourism T Coles, N Warren, DS Borden, C Dinan Journal of Sustainable Tourism 25 (4), 471-488, 2017 | 57 | 2017 |
| Nudging waste diversion at Western State Colorado University: application of behavioral insights K McCoy, JJ Oliver, DS Borden, SI Cohn International Journal of Sustainability in Higher Education 19 (3), 608-621, 2018 | 45 | 2018 |
| Social marketing and outdoor recreational advocacy groups: Lessons from a rock climbing campaign DS Borden, S Mahamane Journal of Outdoor Recreation and Tourism 29, 100262, 2020 | 36 | 2020 |
| Water resources data, models and decisions: international expert opinion on knowledge management for an uncertain but resilient future S Ward, D Scott Borden, A Kabo-Bah, AN Fatawu, XF Mwinkom Journal of Hydroinformatics 21 (1), 32-44, 2019 | 25 | 2019 |
| Consensus building in social marketing campaigns through the Delphi method DS Borden, G Shaw, T Coles Social Marketing Quarterly 23 (4), 354-367, 2017 | 19 | 2017 |
| Strategically leveraging humor in social marketing campaigns DS Borden, LS Suggs Social Marketing Quarterly 25 (3), 193-208, 2019 | 17 | 2019 |
| Transitioning “upward” when “downstream” efforts are insufficient DS Borden, SI Cohn, C Gooderham Social Marketing Quarterly 24 (3), 151-163, 2018 | 16 | 2018 |
| Collegiate ecological literacy requirements: A case study of Western State College of Colorado DS Borden Prescott College, 2008 | 6 | 2008 |
| Navigating the tower of Babel: The epistemological shift of bioinspired innovation T Mead, D Coley, DS Borden Biomimetics 5 (4), 60, 2020 | 4 | 2020 |
| Rural Small and Medium Enterprises: Maximising the Value of Benefit Corporation Certification DS Borden, T Mead International Journal of Rural Management 19 (3), 456-472, 2023 | 2 | 2023 |
| The Application of Social Marketing to Promote Water Efficiency in the Tourism Accommodation Industry DS Borden PQDT-UK & Ireland, 2017 | | 2017 |
