| The relationships between service quality, customer satisfaction and buying intentions in the private hospital industry C Boshoff, B Gray South African journal of business management 35 (4), 27-37, 2004 | 777 | 2004 |
| Developing a better measure of market orientation B Gray, S Matear, C Boshoff, P Matheson European journal of marketing 32 (9/10), 884-903, 1998 | 670 | 1998 |
| Branding universities in Asian markets BJ Gray, K Shyan Fam, VA Llanes Journal of product & brand management 12 (2), 108-120, 2003 | 421 | 2003 |
| How does market orientation contribute to service firm performance? An examination of alternative mechanisms S Matear, P Osborne, T Garrett, BJ Gray European journal of marketing 36 (9/10), 1058-1075, 2002 | 342 | 2002 |
| Market orientation, brand investment, new service development, market position and performance for service organisations S Matear, BJ Gray, T Garrett International Journal of Service Industry Management 15 (3), 284-301, 2004 | 283 | 2004 |
| E‐opportunities of service sector SMEs: an Irish cross‐border study E Ramsey, P Ibbotson, J Bell, B Gray Journal of small business and enterprise development 10 (3), 250-264, 2003 | 242 | 2003 |
| Guest editorial: market orientation and service firm performance–a research agenda BJ Gray, GJ Hooley European Journal of marketing 36 (9/10), 980-989, 2002 | 221 | 2002 |
| Improving the performance of hospitality firms BJ Gray, SM Matear, PK Matheson International Journal of Contemporary Hospitality Management 12 (3), 149-155, 2000 | 206 | 2000 |
| Profiling managers to improve export promotion targeting BJ Gray Journal of International Business Studies 28, 387-420, 1997 | 200 | 1997 |
| Advertising effectiveness from a consumer perspective R Aitken, B Gray, R Lawson International Journal of Advertising 27 (2), 279-297, 2008 | 173 | 2008 |
| Third screen communication and the adoption of mobile marketing: A Malaysia perspective GH Tanakinjal, KR Deans, BJ Gray International Journal of Marketing Studies 2 (1), 36, 2010 | 135 | 2010 |
| Students' reflections on the value of an entrepreneurship education J Kirkwood, K Dwyer, B Gray The International Journal of Management Education 12 (3), 307-316, 2014 | 126 | 2014 |
| Encouraging sustainable entrepreneurship in climate-threatened communities: a Samoan case study BJ Gray, S Duncan, J Kirkwood, S Walton Entrepreneurship & Regional Development 26 (5-6), 401-430, 2014 | 119 | 2014 |
| Realising competitive advantage through HRM in New Zealand service industries V Browning, F Edgar, B Gray, T Garrett The Service Industries Journal 29 (6), 741-760, 2009 | 118 | 2009 |
| Thriving on turbulence DBJ Gray, PGE Greenley, DSM Matear, MPK Matheson Journal of Market-Focused Management 4, 231-257, 1999 | 110 | 1999 |
| Improving service firm performance BJ Gray, S Matear, PK Matheson Journal of Services Marketing 16 (3), 186-200, 2002 | 101 | 2002 |
| Benchmarking services branding practices BJ Gray Journal of marketing management 22 (7-8), 717-758, 2006 | 95 | 2006 |
| What are the essential capabilities of marketers? A comparative study of managers', academics' and students' perceptions BJ Gray, G Grundvåg Ottesen, J Bell, C Chapman, J Whiten Marketing Intelligence & Planning 25 (3), 271-295, 2007 | 93 | 2007 |
| Enablers and barriers to university and high technology SME partnerships A Collier, BJ Gray, MJ Ahn Small Enterprise Research 18 (1), 2-18, 2011 | 69 | 2011 |
| Entrepreneurship and resilient communities–introduction to the special issue RB McNaughton, B Gray Journal of Enterprising Communities: People and Places in the Global Economy …, 2017 | 46 | 2017 |
