Claudiu Dimofte
Claudiu Dimofte
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Cognitive and affective reactions of US consumers to global brands
CV Dimofte, JK Johansson, IA Ronkainen
Journal of International Marketing 16 (4), 113-135, 2008
Ad schema incongruity as elicitor of ethnic self-awareness and differential advertising response
CV Dimofte, MR Forehand, R Deshpande
Journal of Advertising 32 (4), 7-17, 2003
Global brands in the United States: How consumer ethnicity mediates the global brand effect
CV Dimofte, JK Johansson, RP Bagozzi
Journal of international marketing 18 (3), 81-106, 2010
The performance of global brands in the 2008 financial crisis: A test of two brand value measures
JK Johansson, CV Dimofte, SK Mazvancheryl
International Journal of Research in Marketing 29 (3), 235-245, 2012
Implicit measures of consumer cognition: A review
CV Dimofte
Psychology & Marketing 27 (10), 921-937, 2010
The mere association effect and brand evaluations
CV Dimofte, RF Yalch
Journal of Consumer Psychology 21 (1), 24-37, 2011
Consumer response to polysemous brand slogans
CV Dimofte, RF Yalch
Journal of consumer research 33 (4), 515-522, 2007
A social identity perspective on aspirational advertising: Implicit threats to collective self-esteem and strategies to overcome them
CV Dimofte, RC Goodstein, AM Brumbaugh
Journal of Consumer Psychology 25 (3), 416-430, 2015
Consumer valuation of modularly upgradeable products
S Ülkü, CV Dimofte, GM Schmidt
Management Science 58 (9), 1761-1776, 2012
Consumer psychology in a social media world
CV Dimofte, CP Haugtvedt, RF Yalch
Routledge, 2016
Standardised cigarette packaging may reduce the implied safety of Natural American Spirit cigarettes
EC Leas, JP Pierce, CV Dimofte, DR Trinidad, DR Strong
Tobacco control 27 (e2), e118-e123, 2018
The SMAART scale: A measure of individuals’ automatic access to secondary meanings in polysemous statements
CV Dimofte, RF Yalch
Journal of Consumer Psychology 17 (1), 49-58, 2007
Effect of graphic warning labels on cigarette packs on US smokers’ cognitions and smoking behavior after 3 months: a randomized clinical trial
DR Strong, JP Pierce, K Pulvers, MD Stone, A Villaseñor, M Pu, ...
JAMA Network Open 4 (8), e2121387-e2121387, 2021
The role of frequency of experience with a product category and temporal orientation in self-referent advertising
CV Dimofte, RF Yalch
Journal of Consumer Psychology 20 (3), 343-354, 2010
Scale-dependent automatic shifts in brand evaluation standards
CV Dimofte, JK Johansson
Journal of Consumer Psychology 19 (2), 158-170, 2009
US adult smokers’ perceptions' of Australia's cigarette warning labels: variance by warning content and consistency across sociodemographic subsegments
EC Leas, JP Pierce, CV Dimofte, A Villaseñor, DR Strong
Tobacco control 26 (4), 485-486, 2017
Spanning the globe
CV Dimofte, JK Johansson, IA Ronkainen
Emerging Trends, Threats and Opportunities in International Marketing: What …, 2009
Tool to assess appeal–aversion response to graphic warning labels on cigarette packs among US smokers
MD Stone, CV Dimofte, DR Strong, A Villasenor, K Pulvers, K Messer, ...
Tobacco control 30 (3), 312-319, 2021
Unconscious cognition eects in consumer research
CV Dimofte
Routledge international handbook of consumer psychology, 144-160, 2016
Role of affective reactivity induced by cigarette packaging including graphic warning labels: the CASA Study
M Stone, D Strong, C Dimofte, E Brighton, J Oratowski, T Yang, ...
Tobacco control 32 (3), 315-322, 2023
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