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Mimi Zhang
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Cited by
Year
Twitter power: Tweets as electronic word of mouth
BJ Jansen, M Zhang, K Sobel, A Chowdhury
Journal of the American Society for Information Science and Technology 60 …, 2009
38052009
Micro-blogging as online word of mouth branding
BJ Jansen, M Zhang, K Sobel, A Chowdhury
Proceedings of the Annual SIGCHI Conference Extended Abstracts on Human …, 2009
2942009
Business engagement on Twitter: A path analysis
M Zhang, BJ Jansen, A Chowdhury
Electronic Markets 21 (3), 161-175, 2011
2702011
Brand and its effect on user perception of search engine performance
BJ Jansen, M Zhang, CD Schultz
Journal of the American Society for Information Science and Technology 60 (8 …, 2009
822009
The brand effect of key phrases and advertisements in sponsored search
BJ Jansen, K Sobel, M Zhang
International Journal of Electronic Commerce 16 (1), 77-106, 2011
762011
Patterns and transitions of query reformulation during web searching
BJ Jansen, M Zhang, A Spink
International Journal of Web Information Systems 3 (4), 328-340, 2007
592007
The effect of brand awareness on the evaluation of search engine results
BJ Jansen, M Zhang, Y Zhang
Proceedings of the Annual SIGCHI Conference Extended Abstracts on Human …, 2007
412007
Influences of mood on information seeking behavior
M Zhang, BJ Jansen
Proceedings of the Annual SIGCHI Conference Extended Abstracts on Human …, 2009
222009
Wrapper: An application for evaluating exploratory searching outside of the lab
BJ Jansen, R Ramadoss, M Zhang, N Zang
Workshop on Evaluating Exploratory Search Systems at the Annual …, 2006
202006
Brand awareness and the evaluation of search results
BJ Jansen, M Zhang, Y Zhang
Proceedings of the International Conference on World Wide Web, 1139-1140, 2007
162007
Information Searching Tactics of Web Searchers
M Zhang, BJ Jansen, A Spink
Proceedings of the American Society for Information Science and Technology …, 2006
132006
To what degree can log data profile a web searcher?
B Jansen, M Zhang, D Booth, D Park, Y Zhang, A Kathuria, P Bonner
Proceedings of the American society for information science and technology …, 2009
82009
Using action-object pairs as a conceptual framework for transaction log analysis
M Zhang, BJ Jansen
Handbook of research on Web log analysis, 414-433, 2008
82008
The brand effect of queries and advertisements in keyword advertising
BJ Jansen, K Sobel, M Zhang
International Journal of Electronic Commerce 16 (1), 77-106, 2011
32011
Brands all a twitter: The influences of Twitter on brands and consumers
M Zhang
The Pennsylvania State University, 2010
22010
American Society for Information Science and Technology
BJ Jansen, M Zhang, K Sobel, A Chowdury
American Society for Information Science and Technology 60, 2170-188, 2009
22009
The Effect of Brand on the Evaluation of IT System Performance
BJ Jansen, M Zhang, CD Schultz
Proceedings of the Annual Conference of the Southern Association for …, 2008
2008
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Articles 1–17