| Artificial intelligence in marketing: Topic modeling, scientometric analysis, and research agenda M Mustak, J Salminen, L Plé, J Wirtz Journal of Business Research 124, 389-404, 2021 | 465 | 2021 |
| Developing an online hate classifier for multiple social media platforms J Salminen, M Hopf, SA Chowdhury, S Jung, H Almerekhi, BJ Jansen Human-centric Computing and Information Sciences 10, 1-34, 2020 | 302 | 2020 |
| Creating and detecting fake reviews of online products J Salminen, C Kandpal, AM Kamel, S Jung, BJ Jansen Journal of Retailing and Consumer Services 64, 102771, 2022 | 273 | 2022 |
| Understanding the impact of online customers’ shopping experience on online impulsive buying: A study on two leading E-commerce platforms MB Gulfraz, M Sufyan, M Mustak, J Salminen, DK Srivastava Journal of Retailing and Consumer Services 68, 103000, 2022 | 249 | 2022 |
| Anatomy of online hate: developing a taxonomy and machine learning models for identifying and classifying hate in online news media J Salminen, H Almerekhi, M Milenković, S Jung, J An, H Kwak, B Jansen Proceedings of the International AAAI Conference on Web and Social Media 12 (1), 2018 | 184 | 2018 |
| Customer segmentation using online platforms: isolating behavioral and demographic segments for persona creation via aggregated user data J An, H Kwak, S Jung, J Salminen, BJ Jansen Social Network Analysis and Mining 8 (1), 54, 2018 | 167 | 2018 |
| A literature review of quantitative persona creation J Salminen, K Guan, S Jung, SA Chowdhury, BJ Jansen Proceedings of the 2020 CHI conference on human factors in computing systems …, 2020 | 142 | 2020 |
| Imaginary people representing real numbers: Generating personas from online social media data J An, H Kwak, S Jung, J Salminen, M Admad, B Jansen ACM Transactions on the Web (TWEB) 12 (4), 1-26, 2018 | 138 | 2018 |
| Machine learning approach to auto-tagging online content for content marketing efficiency: A comparative analysis between methods and content type J Salminen, V Yoganathan, J Corporan, BJ Jansen, SG Jung Journal of Business Research 101, 203-217, 2019 | 135 | 2019 |
| Deepfakes: Deceptions, mitigations, and opportunities M Mustak, J Salminen, M Mäntymäki, A Rahman, YK Dwivedi Journal of Business Research 154, 113368, 2023 | 134 | 2023 |
| Data-driven personas for enhanced user understanding: Combining empathy with rationality for better insights to analytics BJ Jansen, JO Salminen, S Jung Data and Information Management 4 (1), 1-17, 2020 | 100 | 2020 |
| Are personas done? Evaluating their usefulness in the age of digital analytics J Salminen, BJ Jansen, J An, H Kwak, S Jung Persona Studies 4 (2), 47-65, 2018 | 97 | 2018 |
| Mapping online hate: A scientometric analysis on research trends and hotspots in research on online hate A Waqas, J Salminen, S Jung, H Almerekhi, BJ Jansen PloS one 14 (9), e0222194, 2019 | 88 | 2019 |
| A multi-platform Arabic news comment dataset for offensive language detection SA Chowdhury, H Mubarak, A Abdelali, S Jung, BJ Jansen, J Salminen Proceedings of the twelfth language resources and evaluation conference …, 2020 | 83 | 2020 |
| Assessing the accuracy of four popular face recognition tools for inferring gender, age, and race SG Jung, J An, H Kwak, J Salminen, B Jansen Proceedings of the International AAAI Conference on Web and Social Media 12 (1), 2018 | 83 | 2018 |
| “Is More Better?” Impact of Multiple Photos on Perception of Persona Profiles J Salminen, L Nielsen, S Jung, J An, H Kwak, BJ Jansen Proceedings of the 2018 CHI Conference on Human Factors in Computing Systems …, 2018 | 83 | 2018 |
| A survey of 15 years of data-driven persona development J Salminen, K Guan, SG Jung, BJ Jansen International Journal of Human–Computer Interaction 37 (18), 1685-1708, 2021 | 82 | 2021 |
| Topic-driven toxicity: Exploring the relationship between online toxicity and news topics J Salminen, S Sengün, J Corporan, S Jung, BJ Jansen PloS one 15 (2), e0228723, 2020 | 82 | 2020 |
| Employing large language models in survey research BJ Jansen, S Jung, J Salminen Natural Language Processing Journal 4, 100020, 2023 | 81 | 2023 |
| Use cases for design personas: A systematic review and new frontiers J Salminen, K Wenyun Guan, SG Jung, B Jansen Proceedings of the 2022 CHI Conference on human factors in computing systems …, 2022 | 72 | 2022 |
Bernard J. (Jim) JansenQatar Computing Research Institute, HBKUVerified email at acm.org
