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Zsófia Tóth
Zsófia Tóth
Associate Professor in Marketing and Management at Durham University, United Kingdom
Dirección de correo verificada de durham.ac.uk - Página principal
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Understanding configurations of relational attractiveness of the customer firm using fuzzy set QCA
Z Tóth, C Thiesbrummel, SC Henneberg, P Naudé
Journal of Business Research 68 (3), 723-734, 2015
1732015
Addressing the ‘Qualitative’ in fuzzy set Qualitative Comparative Analysis: The Generic Membership Evaluation Template
Z Tóth, SC Henneberg, P Naudé
Industrial Marketing Management, 2016
942016
Tension in a value co-creation context: A network case study
Z Tóth, LD Peters, A Pressey, WJ Johnston
Industrial Marketing Management 70, 34-45, 2018
912018
The dawn of the AI robots: towards a new framework of AI robot accountability
Z Tóth, R Caruana, T Gruber, C Loebbecke
Journal of Business Ethics 178 (4), 895-916, 2022
692022
Tensions in digital servitization through a paradox lens
Z Tóth, A Sklyar, C Kowalkowski, D Sörhammar, B Tronvoll, O Wirths
Industrial marketing management 102, 438-450, 2022
642022
B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange
Z Tóth, M Mrad, OS Itani, J Luo, MJ Liu
Industrial Marketing Management 104, 226-240, 2022
422022
Social capital creation on professional sharing economy platforms: The problems of rating dependency and the non-transferability of social capital
Z Tóth, E Nemkova, G Hizsák, P Naudé
Journal of Business Research 144, 450-460, 2022
392022
Becoming a more attractive supplier by managing references–The case of small and medium-sized enterprises in a digitally enhanced business environment
Z Tóth, ME Nieroda, B Koles
Industrial Marketing Management 84, 312-327, 2020
392020
Value creation in art galleries: A service logic analysis
M Williams, S Biggemann, Z Tóth
Australasian marketing journal 28 (1), 47-56, 2020
262020
" Értelem és érzelem" A lakossági ügyfelek gazdasági magatartása és a bankokkal kapcsolatos attitűdjei (" Sense and sensibility" Retail customer behaviours and attitudes …
P Nagy, Z Tóth
Hitelintézeti Szemle 11 (spec), 13-24, 2012
242012
The role of social media in managing supplier attractiveness: An investigation of business-to-business markets
Z Tóth, M Liu, J Luo, C Braziotis
International Journal of Operations & Production Management 40 (5), 625-646, 2020
212020
Social media-related tensions on business-to-business markets–evidence from China
J Luo, Z Toth, MJ Liu, R Yuan
Industrial Marketing Management 93, 293-306, 2021
182021
Necessary condition analysis in marketing research
J Dul, S Hauff, Z Tóth
Handbook of research methods for marketing management, 51-72, 2021
172021
Necessary condition analysis in tourism research
Z Tóth, J Dul
Annals of Tourism Research 79, 102821, 2019
162019
Unintentionality in market shaping–A multiple case study of touring exhibitions from New Zealand, Australia, and the United Kingdom
Z Tóth, S Biggemann, M Williams
Industrial Marketing Management 103, 117-129, 2022
122022
The strategic role of corporate online references: building social capital through signaling in business networks
Z Toth, P Naudé, SC Henneberg, CA Diaz Ruiz
Journal of Business & Industrial Marketing 36 (8), 1300-1321, 2021
122021
Application of necessary condition analysis (NCA) in hospitality and tourism research
W Lee, J Dul, Z Toth
Cutting edge research methods in hospitality and tourism, 157-172, 2023
82023
Elite luxury experiences: customer and managerial perspectives
M Mrad, S Karimi, Z Toth, G Christodoulides
Journal of Marketing Management 38 (13-14), 1339-1368, 2022
72022
Interfirm problem representation: developing shared understanding within inter-organizational networks
SJ Ogundipe, LD Peters, Z Tóth
Industrial Marketing Management 100, 76-87, 2022
72022
Ethical compass: The need for Corporate Digital Responsibility in the use of Artificial Intelligence in financial services
Z Tóth, M Blut
Organizational Dynamics, 101041, 2024
52024
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Artículos 1–20