Rohit Deshpande
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Relationships between providers and users of market research: The dynamics of trust within and between organizations
C Moorman, G Zaltman, R Deshpande
Journal of marketing research 29 (3), 314-328, 1992
Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis
R Deshpandé, JU Farley, FE Webster Jr
Journal of marketing 57 (1), 23-37, 1993
Factors affecting trust in market research relationships
C Moorman, R Deshpande, G Zaltman
Journal of marketing 57 (1), 81-101, 1993
Organizational culture and marketing: defining the research agenda
R Deshpande, FE Webster Jr
Journal of marketing 53 (1), 3-15, 1989
“Paradigms lost”: On theory and method in research in marketing
R Deshpande
Journal of marketing 47 (4), 101-110, 1983
Measuring market orientation: generalization and synthesis
R Deshpandé, JU Farley
Journal of market-focused management 2, 213-232, 1998
Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey
R Deshpandé, JU Farley
International Journal of research in Marketing 21 (1), 3-22, 2004
Factors affecting the use of market research information: A path analysis
R Deshpande, G Zaltman
Journal of marketing research 19 (1), 14-31, 1982
Executive insights: corporate culture and market orientation: comparing Indian and Japanese firms
R Deshpandé, JU Farley
journal of international marketing 7 (4), 111-127, 1999
The intensity of ethnic affiliation: A study of the sociology of Hispanic consumption
R Deshpande, WD Hoyer, N Donthu
Journal of Consumer Research 13 (2), 214-220, 1986
Identity salience and the influence of differential activation of the social self-schema on advertising response.
MR Forehand, R Deshpandé, A Reed II
Journal of Applied psychology 87 (6), 1086, 2002
A tale of two cities: Distinctiveness theory and advertising effectiveness
R Deshpandé, DM Stayman
Journal of Marketing Research 31 (1), 57-64, 1994
Situational ethnicity and consumer behavior
DM Stayman, R Deshpande
Journal of consumer research 16 (3), 361-371, 1989
What we see makes us who we are: Priming ethnic self-awareness and advertising response
MR Forehand, R Deshpandé
Journal of Marketing Research 38 (3), 336-348, 2001
Social dimensions of consumer distinctiveness: The influence of social status on group identity and advertising persuasion
SA Grier, R Deshpandé
Journal of Marketing Research 38 (2), 216-224, 2001
Developing a market orientation
R Deshpandé
sage publications, 1999
Beyond market orientation: When customers and suppliers disagree
C Steinman, R Deshpande, JU Farley
Journal of the Academy of Marketing science 28 (1), 109-119, 2000
Understanding market orientation: a prospectively designed meta-analysis of three market orientation scales
R Deshpandé, JU Farley
Developing a market orientation, 217-236, 1999
The organizational context of market research use
R Deshpande
Journal of Marketing 46 (4), 91-101, 1982
Looking at your world through your customer's eyes: Cross-National differences in buyer-seller alliances
R Deshpandé, JU Farley
Journal of Relationship Marketing 1 (3-4), 3-22, 2002
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